DesignerMim Home » Blog of a Freelance Creative » Surface Pattern Design » How has my New Blog Changed my Workflow?

Starting my new blog at the end of January was a big (necessary) step. Let’s look into if having a new blog has changed my workflow.

I’m no natural marketer so starting a blog was super daunting. When building my site last year I had planned to continue adding to it over time, but I was thinking more along the lines of adding an e-commerce element not a blog. After hearing time and again how important blogging is for web traffic I started looking into it. Let’s see how my new blog has changed my workflow.

Starting a blog has been one of those situations where I just had to dive in and see how it went. Writing my first post was like jumping into a cold ocean! However, I knew it would be good for me but I was understandably apprehensive. That being said, the trick for me is just to start whatever it is that needs to get done. It does not have to be perfect!

Quirky and colourful illustration by DesignerMim with hand lettering "It doesn't have to be perfect"
Illustration by DesignerMim, 2021 This is something I have to remind myself of constantly. (I even found leaving this illustration as is challenging!)

Workflow before blogging

Before I started this blog I was mainly focused on social media for brand awareness and customer interaction. But one word: algorithms. I learned I had to setup something I owned and had control over. I needed to drive traffic toward the site I built, not a global corporation.

My marketing department (aka Me) worked on social media and word of mouth referrals. I would post fairly regularly, several times a week. I would show work in progress and finished designs. And everyone knows how quick social media posting can be, so it was a convenient way to engage with others.

Whenever I posted to social media I would always point potential customers toward my site. It was slow going and I needed to get more traffic to my site so more people could see my designs.

I feel like Dilbert’s Tina the Tech Writer sometimes! Original strip found here.

What’s my workflow like now?

Hah. I stress about what I’m going to write about all the time. It’s taking a good chunk out of my week at the moment. However, I think as I become more comfortable with blogging I will get quicker and it will take up less headspace. For now it has really affected my workflow. See below what I mean…

What my current working week looks like

I work Monday through Friday from 8:30 to 17:30 give or take. I touch base with my social media streams early morning and evening, and a few times on weekends. To keep me sane, I run on Monday evenings and Wednesday mornings — before and after my working hours.

This is how my new blog has changed my workflow:

Workflow pie chart of how I spend my time since having a blog
I created this pie chart to show you what it’s like at the moment.

I am not complaining about the hustle so many freelancers face when starting out. I am just letting you see that as an independent designer, it’s certainly not all plain sailing. Unless you have the finances to outsource, everything falls on your shoulders. You wear multiple hats, and are continuously learning new things. Its scary and the endless to-do lists are daunting, but I am 100% purpose-driven to keep this dream alive. Its super tiring, but it’s also helluva rewarding. If you’re also a freelancer, I’d love to hear how you manage all the hats! Please do get in touch.

Looking Ahead

I am a pretty optimistic person, in general. Obviously, just like everyone, I go through ups and downs. However, I’m at a stage where I know this will get easier. It’s just difficult at the moment because it’s all new, and it’s all so much. Sometimes I know I put too much pressure on myself; either by self-imposed deadlines or the quantity of items on my to do list. But you know what, I managed to do a month’s worth of blogging and my audience grew magnificently. So yes, it’s been hard. But it’s also been worth it.

Please do keep in touch. You’re welcome to pop me a mail or leave a comment. I’d genuinely love to hear from you.

Bye for now,

Miriam.

BUILD CONNECTIONS

Let’s stay in touch

DesignerMim Home » Blog of a Freelance Creative » Surface Pattern Design » How has my New Blog Changed my Workflow?

Leave a Reply

Your email address will not be published.